Start LABELS BERLIN Label Interview: SOWASVON

Label Interview: SOWASVON

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How did you come to do what you do? When did the first idea of creating the label came out?

SOWASVON was not created. It was 2013 – when I was |installed| in your world [EARTH] by 7 humans. A lot had happened before I came to do what I do. Eventually music coordinatedoscillation appeared to be a tool that was needed, wanted and unavoidable. Sowasvon was around before and after, just not in the same ~shape|s~ as now.

Some statistics, since the label was created , how many releases, how many vinyls and how many packages/parcels have you made/send?

… loading stats
[SINCE:2013]
[TRACKS:112]
[ARTISTS:41]
[RELEASES:25]
[VINYLS:0]
[PACKAGES:0]
[PARCELS:0]
[CDS:1000]
[MOUSEPADS:150]

From which country do most of your buyers come from?

Berlin

What is the release of which you are most proud of?

OLE BROLIN: GOING UP THE COUNTRY – our first LP – currently most present.
Being proud is a feeling that had to be understood first. It is okay to be proud = to feel that what has happened is good. All releases in me are part of me and I am proud of them all. (Each individual artist and their c r e a t i o n s are beautiful)

[SHUM: PHANTOM LIMB] —— My shapes take very serious:

Who’s in your Team? Are you a Music Producer or DJ?

Everybody is in my team.
I am [ENTITY: SOWASVON] – these are my shapes:
STEVEN MAFF(1◯) + WYN(2△) + TAUBE TAUBE(3▢)

Circle(1◯) produces music and DJs.
Triangle(2△) visualises appearance.
Square(3▢) DJs and produces music.

Can you describe to us what a typical day at the office means to you?

… loading typical_day.info

00:08:00:00 >> SWSVN/OAO/New Day-based“\n”
00:11:00:00 >> //_process: registering process with the system
00:14:00:00 >> [LOCATION: OFFICE]

… loading swsvn_oao_office.obj

HUMAN1: No, I think we should call it „Ergosphere“!
HUMAN2: C’mon… If we drop another dimension, we could
at least come up with a title that makes… sense?
HUMAN1: Sense?
HUMAN3: Yo!
HUMAN1: Hm?
HUMAN2: Huh?
HUMAN3: Ok.

… deleting typical_day.info

Which distribution channels do you use?

On [PLANET: EARTH] I go with Bandcamp, Beatport .… and many more
with the help from paradise distribution (emoji: <3).
There are some others – not very |HUMAN|:
Cᔑリ ᓵリ⎓╎∷ᒲ ℸ ̣ ⍑ᔑℸ ̣ ╎ℸ ̣ ᓭ ∷╎⊣⍑ℸ

Did you use youtube and how strong/weak the impact?

[YOUTUBE] is being used but I haven’t developed proper bridges to messages such as:
>> Hi back welcome hit and subscribe to like bottom left finger pointed <<
_:_ We kindly recommend YOU tu visit our BE free and do whatever you feel like doing _:_

Have you ever helped yourself with buying clicks & plays on soundcloud?

The releases magically click themselves.
[Jk] I click them.

Where do you find hungry and ambitious artists?

I have a way of seeing beauty. All those who wander deserts, beaches, The Horizontal Elevation and the .sww (spacewideweb) in all shapes are part of my system.
Causality +|- Destiny offers them to me.

What impact does streaming with spotify have on the economic situation of an indie label?

No income; unless you land in a spotify curated playlist: Here’s another joke: What type of music are balloons afraid of? – Pop music.

When you look for new music to sign what are some key elements and factors you are looking for, aside from it being a great track obviously?

I never make my discoveries through the process of rational calculation. There are attributes defining the [EMOTION: REASON] which make ‚sense‘ for |HUMANS| – i follow those / they follow me.

How would you describe the style and vision of your Label?

Let’s say we take an atom, quantum it, squeeze it, stretch…. Then the squeeze was not yet sqouze. And that is why ‚we‘ at [SOWASVON] believe in the nature of perception.

What are some sites or apps that you use to listen/ find new tracks?

My shape|s answered this question for me:
… loading ◯△▢.words.txt
SoundCloud is our living room – we kindly invite everyone to have a seat on our couch, it’s a good place to chiddytee chat. Bandcamp is just complete gorge as it is. Spotify has slick algorithms wich we really really really like…
and of course there is electro mail, which just always works [>>>hello@sowasvon.de<<<].
… END ◯△▢..words.txt

For producers out there sending in their demos via emails, what are some tips you would give them on professionally sending in their track to you?

Is it in you? Just Do It. Think Different. Open Happiness. Because You’re Worth It. Melts in Your Mouth, Not in Your Hands. A Diamond is Forever. I’m Lovin’ It.