– How did you come to do what you do? When did the first idea to create the label come about?
The label was founded from my passion for music and the inspiration I drew from the artists I wanted to discover. The initial idea emerged in 2021; I aimed to support independent artists and showcase diverse sounds.
– Give some stats on when the label was created, how many releases, how many vinyls and how many parcels/packages have been sent out?
So far, we have had very few releases as we are a new establishment.
We haven’t done any vinyl pressings.
– Which country do most buyers come from?
Most buyers are from European countries such as Germany, the Netherlands, and the United Kingdom.
– Which release are you most proud of?
Actually, every release is very valuable to me because each one showcases the stories and music of different artists. Each release contributes to the discovery of new talents and helps them in their careers. Therefore, it’s hard to choose a specific release; all of them are special and meaningful to me.
– Can you describe what a typical office day means to you?
My day usually begins with responding to emails, listening to new music, and communicating with artists. I also keep track of social media management and distribution processes.
– Who is involved? Do you also produce yourself or are you a DJ?
We have a small but passionate team. I also perform as a DJ and am involved in music production.
– Which distribution channels do you use?
We use digital platforms like Traxsource, Beatport, and Spotify.
– How much do you use youtube and what has it achieved?
YouTube is an important tool for reaching new listeners. While we have not been very active, one of our goals for 2025 is to expand our YouTube channel.
– Have you ever helped with click numbers on Soundcloud?
Yes, we’ve supported some artists in increasing their click numbers. This has helped them share their music with more people.
– Where do you find young, hungry and ambitious artists?
We usually scout for talent at music festivals, social media, and platforms like Soundcloud. We also receive demo submissions in our inbox.
– What impact does streaming with Spotify have on the economic situation of an indie label?
While streaming leads to increased revenue, the royalties are generally low. Therefore, we need other sources of income, such as merchandise and concert promotions.
– When you’re looking for new music, what are key elements and factors you look for, apart from it obviously being a great track?
I pay attention to a personal and unique sound, high-quality production, and the artist’s story.
– How would you describe the style and vision of the label?
The style possesses an innovative vision that highlights independent music, blended with diverse sounds.
– What sites or apps do you use to listen to/find new tracks?
The platforms we use the most are Spotify, Traxsource, Soundcloud, and YouTube.
– For the producers out there sending in their demos via email, what tips would you give them when they send in their tracks?
They should make a brief, concise, and impactful introduction. They must pay attention to the quality of their music and clearly express their artistic style.
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